PCC makes “Community” its middle name

This article was originally published in October 2017

PCC Makes “Community” Its Middle Name

On Sept. 13, PCC celebrated an important milestone. We changed our name from PCC Natural Markets to PCC Community Markets.

With the new name, we also revealed a number of additional changes: a new logo, color scheme, website and aprons for our staff, to name a few. We also are launching a new, local, organic, grass-fed, animal-welfare-certified PCC yogurt in partnership with Pure Éire Dairy – the first of its kind.

One question that members may have is: Why change?

Co-op management brought the recommendation to the PCC Board of Trustees over a year ago for a couple of reasons.

One, when we changed our name to PCC Natural Markets in 1998, “natural” meant more. In grocery, it was a sign of a store where you could find wholesome foods, often organic. When national organic standards took effect in 2002, “natural” food claims suddenly didn’t mean much and often misled shoppers.

Two, after talking to members, shoppers, PCC staff and our board of trustees, we learned that the thing you value most about PCC is the community. You’re proud that we’re community-owned and always will be. You value the relationships we have with local ranchers, farmers and producers. You appreciate that you can trust our shelves to be honest and our staff to be attentive and informed.

Alice Waters said it best: “This is the power of gathering: it inspires us, delightfully, to be more hopeful, more joyful, more thoughtful: in a word, more alive.”

Our new name, PCC Community Markets, is a celebration of the passionate group of people we’ve gathered together through our co-op. It’s a celebration of the shared values we’ve created over shared food and a nod to our modest beginnings as a food club started by a few Seattle families in 1953.

Also in this issue

News bites, October 2017

Organic chicken is safer than conventional chicken, according to a new University of Georgia study. An assistant professor at the University of Georgia, Walid Alali, visited seven farms – three organic and four conventional – and found less salmonella among organic flocks.

Your co-op community, October 2017

Get your Fall on at our annual Ecotober celebration! Bring the family for a fun day learning eco-friendly habits for healthier families and communities.

Organic at a crossroads

Organic is at a crossroads. It has become a $47 billion industry with a very good process in place for setting standards that are strong, consistent and meaningful. But U.S. production of organic food is not keeping pace with demand, which means more organic food is imported to fill the gap.