Eating wild

by Sound Consumer editors with Jo Robinson

This article was originally published in July 2014

produce collage

Since the dawn of agriculture some 5,000 to 12,000 years ago, humans have been choosing to grow sweeter, less fibrous, and usually less nutritious varieties of fruits and vegetables — essentially breeding nutrients out of food.

Starting with the very first gardens, our farming ancestors chose to cultivate the wild plants that were the most pleasurable to eat. The plants generally were high in sugar, starch or oil. Plants that were bitter, tough, thick-skinned, dry, devoid of sugar, or too seedy were left behind in the wilderness.

We now know that one of the consequences of cultivating the sweetest and mildest-tasting wild plants was a dramatic loss in plant-based nutrients, or phytonutrients.

In her book, “Eating on the Wild Side,” researcher and journalist Jo Robinson doesn’t argue we should go back to foraging like our hunter-gatherer ancestors. Rather, she concludes that the key to optimum health lies in choosing commonly available, nutrient-rich varieties of fruits and vegetables, then storing, handling and preparing them in ways that retain or boost their nutritional value.

Decline of nutrition

Robinson sifted through more than 6,000 scientific studies from around the world. She found that research published within the past 15 years shows that much of our modern produce is relatively low in phytonutrients, which have the potential to reduce the risk of cancer, cardiovascular disease, diabetes and dementia.

The decline has been evolving for thousands of years. “By the time of the Roman Empire,” she writes, “250 generations of farmers already had played a role in reshaping the human diet. The differences between wild plants and our man-made varieties had, even then, become marked. The roots of domesticated beets, carrots and parsnips were twice as large as the roots of their wild ancestors, and they contained less protein, more sugar, and more starch.”

Robinson also says most domesticated fruits contain less fiber, more pulp and fewer antioxidants. Cultivated greens are less bitter and less nutritious.

Robinson hardly expects most Americans to start feasting on seedy, berry-sized apples or other often bitter and stringy wild plants. What she does suggest is that we buy or raise varieties that are closest to their wild ancestors in phytonutrient content.

Jo’s suggestions

  • In the lettuce section, look for arugula, which is very similar to its wild ancestor. Arugula is rich in cancer-fighting compounds called glucosinolates and higher in antioxidants than many green lettuces.
  • Another leaf vegetable, red-purple radicchio, has four times the antioxidants of romaine lettuce. Corn with kernels that have a deep yellow color has nearly 60 times more beta-carotene than white corn. Beta-carotene is valuable because it helps vision and the immune system. Supersweet corn was derived from spontaneous mutations and selected for its high sugar content.


    The colorful purple, blue and red corn that Native Americans favored is high in anthocyanins. These flavonoids have the potential to fight cancer, calm inflammation, lower cholesterol and blood pressure, protect the aging brain, and reduce the risk of obesity, diabetes and cardiovascular disease. Today colorful corn exists, but it is mostly used for holiday decorations!
  • Wild dandelions, once a springtime treat for Native Americans, have seven times more phytonutrients than spinach, which we consider a “superfood.” PCC sells a tender variety of culinary dandelion.
  • Scallions, or green onions, resemble wild onions and are just as good for us. They have more than five times more phytonutrients than many common onions. The green tops of scallions are more nutritious than the white bulbs, so use the entire plant.
  • Herbs are wild plants, so they’re nutritional powerhouses. Experiment with using large quantities of mild-tasting fresh herbs. Add handfuls of parsley, cilantro or basil to salads, or mix them into ground grass-fed beef or lamb for more nutritious burgers.
  • Choose interesting potatoes. French Fingerlings, with red skin and creamy flesh, have 50 times more antioxidants than the white, Kennebec potato. A purple potato native to Peru has 28 times more cancer-fighting anthocyanins than common Russet potatoes.
  • Granny Smith apples offer three times the nutrients of a Golden Delicious.
  • Choose purple. Purple carrots provide almost 20 times more phytonutrients than orange carrots and are sweeter than orange carrots. Purple cauliflower is rich in anthocyanins and glucosinolates. Purple tomatoes also are packed with antioxidants.
  • White-fleshed peaches and nectarines contain twice as many nutrients as yellow-fleshed varieties. The advice to avoid white food isn’t always a rule!

Surprisingly, Robinson’s research found the fruit and vegetable varieties that proved to be the most nutritious overall were a near-equal mix of heirloom and modern varieties. Darker, more colorful produce wasn’t necessarily superior to lighter varieties.

Robinson says the U.S. Department of Agriculture (USDA) exerts far more effort developing disease-resistant fruits and vegetables than creating new varieties to enhance consumers’ disease resistance.

“In fact,” she says, “I’ve interviewed USDA plant breeders who have spent a decade or more developing a new variety of pear or carrot without once measuring its nutritional content.”

The scope of Robinson’s work is difficult to critique. Even health professionals and food scientists are unaware of specific findings she references. Some findings are backed by multiple studies, but others have not been replicated.

Nonetheless, her basic conclusions appear to be sound, says a local dietician.

“She brings out a lot of good, positive points in nutrition,” says Judy Simon, a clinical dietician at the University of Washington Medical Center who also teaches at UW.

Food prep matters

Among Robinson’s more startling findings is how simple handling and preparation choices affect nutrient content. She found studies that showed:

Jo Robinson

Journalist and researcher Jo Robinson in her Vashon Island garden.
  • Chopping garlic and letting it sit 10 minutes before heating preserves beneficial properties that otherwise would be lost.
  • Cooking carrots triples the amount of available beta-carotene.
  • Tearing leafy greens before storing (or eating) causes them to release a barrage of antioxidants as a self-protective measure, providing more antioxidants for us to consume.

Consumers who grow their own fruits and vegetables or are concerned about making careful choices may be heartened by one factor in nutrient levels that favors small, local farms: freshness.

“Freshness is far more important than anyone realizes for the health benefits of fruits and vegetables,” she says.

As soon as produce is harvested, the nutrients start to disappear. Longer transit and storage times diminish flavor, sometimes causing a more bitter or acidic taste.

PCC’s primary produce purveyor, Organically Grown Company (OGC), qualifies that by saying good and proper storage and transit practices — even for produce from far away — will keep produce fresher than a poorly refrigerated truck from a short distance away. OGC uses state-of-the-art equipment and practices.

Produce is sourced locally and from around the world, says head produce buyer Joe Hardiman. Produce from California usually takes two or three days from field to store, while local produce generally is in stores within 24 hours of harvest.

“But very perishable items, like local strawberries, are brought in the same day,” Hardiman says.

In her tidy, half-acre garden on Vashon Island, Robinson surrounds herself with highly nutritious but mostly obscure fruits and vegetables, all coddled collector’s items here — black tomatoes, a French peach with purple flesh, a berry historically favored by Native Americans that “tastes kind of like toothpaste.”

She suggests that gardeners who are interested in nutrient-rich varieties like these can grow them from specially sourced seed, available from companies such as Territorial Seed and Raintree Nursery.

“I want people to know that even though we have been breeding out the medicine in our foods, there are still great varieties you can find in the supermarket,” says Robinson.

“You don’t have to have a garden. You just need to know what varieties you’re looking for.”

Also in this issue

New shopping service brochure

A new service for a better-informed shopping experience at PCC is coming soon. We've created a brochure to help you decide what food companies and brands you may choose to avoid or support.

PCC opens 10th store

PCC opened its 10th store, Greenlake Village, on June 4, with a ribbon-cutting and a celebration that lasted for days. Shoppers enjoyed lots of free samples of PCC's signature deli salads, and of course, cake! There was so much energy in the store that one delighted shopper said, "this is so exciting, it feels like a concert!"

Your co-op community, July 2014

Puget Sound Blood Center drives, PCC Cooks, Bicycle Sunday, and more