PCC Community Markets Brews New Partnership with Wunderground Coffee
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PCC and Wunderground collaborate on a new line of certified organic coffee and mushroom blends that is first to market in grocery retail
(SEATTLE, Sept. 28, 2022) – PCC Community Markets (PCC), the largest community-owned food market in the U.S. and one of Seattle’s original grocers, today announced a new partnership with Wunderground Coffee, a Seattle-based adaptogenic mushroom coffee that tastes as good as it is for you.
Wunderground is launching its first-ever line of certified organic adaptogenic mushroom-infused coffees, which are now exclusively available at your neighborhood PCC. Moreover, starting today PCC cafes are serving a new signature drink – the ‘Mushroom Mocha’, featuring Wunderground’s Brain Wash adaptogenic mushroom booster. And anyone can “boost your brew” by adding an adaptogenic mushroom booster to any milk-based drink, including chai, matcha, lattes and steamers.
“This partnership and product launch is a year in the making and it’s thrilling to bring Wunderground to our members and shoppers,” said PCC Community Markets SVP of Merchandising Darrell Vannoy. “Wunderground first approached us in 2021 but was not yet certified organic, which is required by the co-op’s product sustainability standard for coffee. This collaboration with Wunderground supports our mission to ensure that good food nourishes the communities we serve, while cultivating vibrant local, organic food systems.”
Founded by Cupcake Royale royalty Jody Hall, Wunderground is the culmination of her passion for human connection as a critical component of mental health. Hall set out to create a product that puts people first and Wunderground takes the ritualistic beverage of coffee and makes it better for all involved, from growers to those who do the sipping. Wunderground coffee is certified organic and locally owned and operated, and each brew starts with beans sourced directly from smallholder farmers to provide a better living wage. With wellness top of mind, the beans are infused with adaptogenic mushrooms that have been found to uplift mood and help with focus.
“Wunderground got started during the pandemic when our global experience of a new, ‘normal’ heightened level of stress highlighted the importance of mental health,” said Wunderground Coffee Founder Jody Hall. “Our coffees really help us combat this escalated anxiety and my passion around Wunderground being a part of the solution is what drives me every day. PCC pushed us to see the bigger picture and convert to organic certified. We’re happy to be part of the solution for both sustainability and wellness.”
Why add mushrooms to your coffee?
- Balance: Adding mushrooms to your brew allows you to enjoy the antioxidant benefits of coffee without the crash by calming your adrenal system.
- Restoration: Fungi can act as a tonic! When incorporated into your daily routine, they help to build, strengthen, and nourish the tissues of the body.
- Immunity: Mushrooms’ naturally occurring adaptogens activate your immune system, which enhances the ability of your antibodies and boosts immunity.
Pick up a bag of Wunderground beans in the coffee aisle or head to one of PCC’s in-store cafés to try the Wunderground Mocha or boost any brew and add a shot of Wunderground in any milk-based drink, including chai, matcha, lattes and steamers for $1.50.
About PCC Community Markets
Founded in Seattle in 1953, PCC Community Markets (PCC) is a certified organic retailer and the nation’s largest community-owned food market. With an active membership of more than 100,000 members, PCC is committed to a triple bottom line that balances environmental, social and economic goals while reducing environmental impacts and giving back to its community. PCC is a haven for those who share a dedication to fresh, organic, seasonal food that is sustainably sourced from over 800 local producers, farmers, ranchers and fishers. The co-op’s mission is to ensure that good food nourishes the communities it serves, while cultivating vibrant, local, organic food systems. PCC operates 16 stores in the Puget Sound area, including the cities of Bellevue, Bothell, Burien, Edmonds, Issaquah, Kirkland, Redmond and Seattle. Seattle stores are in the neighborhoods of Ballard, Central District, Columbia City, Downtown, Fremont, Green Lake, View Ridge and West Seattle. The co-op also plans to open a new store in Madison Valley. In 2021, PCC gave more than 65% of pretax earnings to members and the communities it serves. This includes the co-op’s member dividend and support of nonprofits around the Puget Sound area such as Ventures, Washington Farmland Trust and FareStart.
About Wunderground Coffee
Wundeground Café and the Wundeground Coffee brand were launched in 2021 to bring the vast benefits of adaptogenic mushrooms to the daily ritual of coffee and voted the best tasting mushroom coffee by Gear Patrol. Their brews can help us navigate stress and cortisol, bring added focus, boost overall immunity, and improve mood. Wunderground Coffee is available for purchase directly at wundergroundcoffee.com or at the café located a 1111 E. Pike St. Suite 111, Seattle, WA 98122.