PCC COMMUNITY MARKETS PARTNERS WITH UNIVERSITY OF WASHINGTON HUSKY ATHLETICS FOR 2021-2022 SEASON
(SEATTLE, August 2, 2021) – PCC Community Markets (PCC), one of Seattle’s original grocers and the largest community-owned food market in the U.S., today announced it is a proud partner of the University of Washington (UW) Husky Athletics for the 2021-2022 season. The partnership aims to connect co-op members and Husky fans through a range of activations including PCC presence at Husky gamedays and promotions in-store for the co-op and UW community. This is the first time in PCC’s nearly 70-year history that the co-op has executed this type of partnership with the goal of raising co-op awareness across the Puget Sound and supporting Husky student athletes and their fans.
“Husky fans are among the most passionate in collegiate sports and this connection with another beloved local brand allows PCC to support student athletes in our community while bringing a new audience to the small and mid-sized farms and producers showcased throughout our co-op,” said PCC Senior Vice President of Merchandising and Marketing, Darrell Vannoy. “It’s also a great way to generate excitement within our stores for staff, members and shoppers.”
In addition to gameday activations through signage and giveaways to fans during games, UW season ticketholders will gain access to unique deals at the co-op’s 15 locations across the Puget Sound area. UW students and Husky fans can expect to see a PCC presence across a range of sports, including football, men’s soccer, women’s soccer, men’s basketball, women’s basketball, volleyball and softball.
“We are excited to welcome PCC to the Husky community for this coming season,” said Jason Butikofer, Chief Operating Officer at the University of Washington. “Each year, UW Athletics looks to partner with brands that support the spirit of our university and PCC’s commitment to our local community is representative of our athletes and entire program.”
About PCC Community Markets
Founded in Seattle in 1953, PCC Community Markets (PCC) is a certified organic retailer and the nation’s largest community-owned food market. With an unmatched enthusiasm for making food from scratch, PCC is a haven for those who share a dedication to fresh, organic, seasonal food that is sustainably sourced from over 800 local producers, farmers, ranchers and fishers.
The co-op’s mission is to ensure that good food nourishes the communities it serves, while cultivating vibrant, local, organic food systems. With an active membership of more than 90,000 households, PCC operates 15 stores in the Puget Sound area, including the cities of Bellevue, Bothell, Burien, Edmonds, Issaquah, Kirkland, Redmond and Seattle. Seattle stores are in the neighborhoods of Ballard, Central District, Columbia City, Fremont, Green Lake, View Ridge and West Seattle. The co-op also plans to open new stores in Downtown Seattle and Madison Valley and relocate its Kirkland location.
In 2020, PCC gave more than 60% of pretax earnings to members and the communities it serves. This includes the co-op’s first-ever member dividend and support of nonprofits around the Puget Sound area such as Ventures, Washington Farmland Trust and FareStart.